The docSHIFT Summit

Event Date: 
Nov 12, 2011 | 9:00 AM - Nov 13, 2011 | 6:00 PM
NFB Mediatheque
150 John Street 2nd Floor
Toronto, ON

docSHIFT Summit banner

 Cross platform Opportunities for Documentary Filmmakers!  

" ambitious and fulfilling weekend." -docSHIFT summit attendee

 more testimonials


As the landscape for documentary storytelling expands, the need to be able to tell our stories on multiple screens is fast becoming a reality. Agencies, game companies, publishing companies, educators, broadcasters - they are all talking about the need to capture audiences with well crafted meaningful stories and cross-platform roll outs. Sure there are a lot of unknowns but at the docSHIFT Summit we are proposing it’s time for documentary filmmakers to boldly leverage our incredible ability to tell real stories and position ourselves as the go-to people in this new and evolving marketplace. 


Thank you to all who attended and contributed to the conversation!

Saturday, November 12th

9:15am - 9:45am      

KeynProfessor Charles Davisote Address: Strategic Foresight & Innovation, Future Opportunities for Documentary Filmmakers in the Digital Era

Professor Charles H. Davis, Ph D, Edward S. Rogers Sr. Research Chair in Media Management and Entrepreneurship.





9:45am -10:45am     
The GogglesCase Study: Welcome to Pine Point
Enjoy a live performance of this award winning interactive doc followed by Q&A with creators, Michael Simons and Paul Shoebridge aka The Goggles.



11:00am -12:00pm     
Panel Discussion: Interactive Documentaries, Framing the New Frontier. How do we define success when it comes to interactive documentaries, by eyeballs or engagement? This and other big picture questions are tackled in a conversation moderated by Katie McKenna, Interactive producer.

Panelists include:
Elizabeth Radshaw, Hot Docs Forum and Market Director
James Milward, Founder / Executive Producer, Secret Location
Ramona Pringle, Interactive producer, Ramona Pringle Productions, Inc., Assistant professor Ryerson New Media Department
Richard Lachman, Creative Consultant & Assistant Professor of Digital Media, Ryerson University.

1:15pm - 2:15pm     
Panel Discussion: Sponsorship & Brand Alignment, Strategies for interactive documentaries. Who to approach, how and when? Value alignment. Positioning. Finding Mutual Benefits.  Creative Control. A panel discussion aimed at solutions moderated by Nina Beveridge, Beevision/Hop To It Productions.

Panelists include:
Kate Hanley, President, Digital Theory Media Consulting
Michael Joffe, Manager of Digital Innovation & Development, GlassBOX
John Hall, CEO, Gone in 30 Entertainment
Michel Pratte, Manager business development, Temple Street Productions

2:15pm - 2:45pm     
Choco-LocateCase Study Presentation: Choco-locate. An insider’s look at how this project was developed from concept to beta. Producer Lalita Krishna tells us how her iPhone app and website became much more than a simple companion to her TV documentary.




2:45pm - 2:55pm  

Andra ShefferBELL FUND Briefing. Andra Sheffer, Executive Director, Bell Broadcast & New Media Fund






3:15pm - 3:45pm  
Dr. Jeremy FriedbergPresentation: Intro to the World of E-Learning: Storytellers Wanted!  Dr. Jeremy Friedberg (Co-Founder, Spongelab Interactive / Co-Chair Interactive Ontario e-Learning Committee) provides a snapshot of Ontario’s growing interactive educational product industry and opportunities that exist for documentary filmmakers e-learning.  




3:45pm - 4:30pm
Francesca AccinelliCanadian Media Fund Update and Q&A period with Francesca Accinelli, Director, English Market for the CMF Program Administrator at Telefilm Canada.  






4:30pm - 5:30pm
Broadcasters Talk Digital. Moderator Jeanette Loakman helps us discover how broadcasters are defining success for interactive documentary properties. What are they looking for? What are they funding? What is the future?  

Panelists include:
Caitlin O'Donovan, Director of Kids Interactive at Corus Entertainment
Simon Foster, SVP Digital Publishing & Business Development
Christine McGlade, Manager, Interactive and Digital Media TVO
Tessa Sproule, Director, Interactive Content CBC
Chris Harris, head of online content, Shaw Media


Cocktail Reception!


Sunday, November 13th

Matt Locke, StorythingsKeynote Speaker: Understanding attention patterns in the 21st century
Matt Locke, the former head of multi-platform commissioning at Channel 4, and former Head of Innovation at BBC’s New Media takes us to the new frontiers of immersive storytelling and discusses his new obsession with audience attention shapes. Understanding how your audience is curating their attention, and how to make your content work in these new patterns, is the most important decision you can make when launching a new project!

9:45am – 11:45am
Paper prototypingPaper Proto-typing 
Back to docSHIFT by popular demand! De-bug and instantly test your design process at this hands-on workshop with User Experience & Usabiltiy Consultant Ilona Posner from the CFC Media Lab.



9:45am – 11:45am
Anthea FoyerIdeaShift Workshop Join Anthea Foyer, Co-founder and Creative Strategist at The Labs, for an interactive group session aimed at untangling and understanding the relationship between story and platform.



1pm - 1:30pm    
docSHIFT Institute Proto-type Showcase. Our four lab participants unveil their game, mobile app, and website proto-types and share key lessons learned in the development process!

1:30pm - 2:00pm     
ZeegaZEEGA! Straight out of Harvard’s MetaLAB, Zeega is a new platform for creating interactive documentaries and inventing new forms of storytelling. Zeega allows anyone to create participatory projects that combine original content with photos, videos, text, audio and maps via APIs from across the web. Sean Flynn is a Boston based producer, director and programmer focused on using documentary media as a focal point for building community and public dialogue. Sean is a consultant on Zeega.


1:00pm - 2:00pm         
Digital Rights: Legal Landscape and Realities with Trevor Fencott, Stohn Hay Cafazzo Dembroski Richmond LLP 
2:30pm - 2:45pm          
Digital Tools and Technology Overview. Flash/iOS/HTML5/PANO2VR/Google Earth/Snapdragon/KORSAKOW, what tools or platforms are best for your project? Find out about new trends and old news! How do you ramp up for production? What team do you need? Moderator, Kathleen Webb, Project Manager, Transmedia Research and Innovation Centre Ryerson University. 

Panelists include: 
Sean Flynn, Zeega
Richard Lachman, Creative Consultant and Assistant Professor of Digital Media at Ryerson University
Andrew Roth, Future Cinema York (Snapdragon)

3:00pm - 4:00pm         
OMDC Digital Tax Credits Q&A with Mike Olivier, Business Officer, Tax Credits, OMDC

3:00pm - 4:00pm
History Gone Digital: from forgotten to fabulous. A case study session presented by Julia Bennett, Producer, Pink Job productions. Featuring: the story behind "Le Journal de la Commune 1871" from collective Raspouteam, France. Requests, questions welcome in advance:     

4:00pm - 5:00pm        

Documentary Games Panel Discussion. Matching documentary content to a game: What works and what doesn't. Moderated by Sasha Boersma, Business Analyst & Producer: Interactive, Convergent, Games:, Professor, Interactive Digital Media, Centennial College.

Panelists include:
Alex Jansen, Pop Sandbox
Tony Walsh, Phantom Compass
David Fono, Atmosphere Industries
Jim Munroe, No Media Kings

4:00pm - 5:00pm    
Interactive Project Budgets & Project Management 101 (Session To Be Confirmed)

5:00pm - 6:00pm    
PITCH CONTEST! Audience Choice. $1500 Cash Prize.




docSHIFT is made possible with the support of the Ontario Media Development Corporation on behalf of the Ministry of Culture.


It is presented in partnership with Ryerson University, Hot Docs, CFC Media Lab, the Bell Fund and the National Film Board.   

Hot Docs Logo       Ryerson Logo       NFB Logo      CFC Logo      Bell Fund Logo


Event Contact
Jen Recknagel, Event Coordinator